1-Creating personalized content.​

2-Collecting feedback and surveys.​

3-Improving sales.​

4-Communicating with your audience.​

5-Generating traffic to your site.​

6-Sending timely campaigns.​

7-Increasing leads.​

8-Reaching the right people at the right time.​

9-Producing cost-effective campaigns.​

10-Providing more value to your audience.​

11-Having a forum for self–promotion.​

12-Owning your media and contact lists.