Email marketing automation is a strategy that sees marketers send triggered or timed promotional emails to subscribers on their mailing list. It enables online marketers to send out personalized messages to both prospects and customers on a schedule or when specific conditions are met.
BENEFITS OF E-MAIL MARKETING AUTOMATION
1-Increased transactions.
2-Effective segmentation.
3-Increased revenue with emails.
4-Integrate with the customer buying cycle.

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