Today in online marketing we will discuss about e-commerce marketing what is e-commerce marketing why e-commerce marketing what are the key elements of e-commerce marketing what we should be doing and what we should not be doing as for us email e-commerce marketing is concerned let’s get started with it what is e-commerce marketing refers to using the online medium and platforms such as websites blogs landing pages content marketing and social media marketing to promote advertise create awareness drive traffic to website and improve conversions what we do basically in e-commerce marketing is you have an e-commerce website where you are selling a lot of products under multiple categories and you have to actually create an awareness and visibility of this e-commerce website out here in the market and how you can do it you can create a separate website you can create a blog you can create landing pages you can leverage social media and you do a lot of content marketing across to actually drive traffic to this e-commerce website so that the traffic will come to the website they can checkout the pores on the website and leading to conversions and this is precisely what e-commerce marketing is all about it also refers to formulating and executing paid campaigns in driving traffic besides from the organic traffic that could be coming to your website in terms of search engine rankings in terms of visibility in the search engines in terms of the content marketing in terms of social media marketing you were driving traffic which are basically organic traffic which is free traffic to your e-commerce website you can also think of in fact most of the e-commerce companies they do is they actually run paid campaigns which are PPC campaigns across multiple network so that they can get traffic instantly immediately because the ads are displayed at the top and the ads actually drive traffic through the paid campaigns also and this is also a part of e-commerce marketing what is the process involved in e-commerce marketing first is reaching out to people increase customer for you and the order the first part is this how you can reach out top people you can reach out to people through doing a lot of search engine optimization SEO it means optimizing your website and making the website very very good so that they’re ranking in the search engines are improved you do a lot of content writing you do a lot of content marketing and you improve the links then you can also do a lot of blogging in terms of writing publishing managing ads linking will actually help you in driving traffic to your website and you can also do paid campaigns in terms of running paid advertising PPC shopping sites and budgeting ads paid campaigns organic traffic is something that you do to reach out to people and drive traffic to your website then come the store conversion once the traffic comes to the website not everybody will buy you have to do a lot of testing to ensure that you know if the website the e-commerce website that you have is completely in tune with the user requirements in terms of user friendly names in terms of usability in terms of user interface and in terms of user experience these factors need to be taken into consideration to actually engage with the traffic that is coming to your website so that the conversions can happen then have the customer communication where you build a lot of newsletters by interacting and communicating with your customers and staying in touch with them regularly sending them emails and newsletters on the new products and the new errors on the website you can also go in for product reviews product if you see is the extremely important factor in actually making a traffic unknown visit our community website and converting into a customer because reviews actually play a big role in influencing people to buy a product service is something that you can do in identifying the gray areas issues concerns and challenges that may be existing on your website you do take a lot of feedback and based on this feedback you take corrective measures improve and enhance your website for driving more and more conversions and this is precisely what the process of e-commerce marketing is concerned reviews as we discussed play a very important role 72% of consumers trust online reviews as much as recommendations from friends and relatives besides from the recommendations of the friends and family people also do a lot of review reading because today customers are consumers are very very mean from the person because we live in a Internet driven Society lot of information is available wealth of information is available if I want to buy a particular product besides from talking to my friends and family I do a lot of research by going online and reading reviews.Reviews by experts in the industry they can influence me as much as 72 percent as good reviews of your product of your service makes a huge difference in driving conversions in having very good reviews from the experts because reviews play a very important role in e-commerce marketing what are the key elements that are associated with e-commerce marketing newsletters social media exposure extremely important the newsletters that you actually publish are do an e-mail marketing campaign in reaching out to the potential customers then set up stores and SSL integration security socket layer to give trust believe and confidence to the end-user the traffic that is community of website that your website is safe to do the online shopping to make online payments security socket layer integration plays a very important role in giving confidence to the end-user that their online purchase on your website is safe then you can also do a lot of banners and review are in demand then PPC campaigns paid campaigns before besides driving from paid organic traffic you can also do paid traffic then coupons and discounts play a huge role in the influencing people to buy the products because they get a lot of discounts this is something a very considered a very good strategy in making more and more conversions.