E-mail marketing is the act of sending a commercial message, typically to a group of people, using e-mail. In its broad sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing is a form of marketing that can make the customers on your e-mail list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases.​

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