Marketing is about identifying and meeting human and social needs.One of the shortest good definition of marketing is “meeting needs profitably“.When Google recognized the people needed to more effectively and efficiently access information on the internet,it created a powerful search engine that organized and prioritized queries.So,Marketing is actually the activity,set of institutions and process for creating ,communicating,delivering and exchanging offerings that have value for customers,clients,partners,and society at large.We see marketing management as the art and science of choosing target markets and getting,keeping and growing customers through creating, delivering and communicating superior customer value.The social definition for marketing is that marketing is a social process by which individuals and groups obtain what they need and want through creating,offering and freely exchanging products and services of value with others.Managers sometimes think of marketing as”the art of selling products”but many people are surprised when they bear that selling is not the most important part of marketing!Selling is only the tip of marketing iceberg.