Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your product or service.Lead Generation is a marketing process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline as the business process evolved x marketers must find new ways to combat noise of other marketing campaigns and reach buyers where They are interested instead of finding customers through email marketing and cold callings marketers focus on effectiveness and relationship building.

 IMPORTANCE OF LEAD GENERATION IN E-COMMERCE;

​​  It’s a way of warming up potential customer to your business and getting  them on the path to eventually buying.​

It is important to have quality lead generation because the businesses need a loyal customer, who want to visit their store time again and again.​

A loyal customer through word of mouth becomes your business promoter.